Brand Audit

The Market and the Consumers: When we look at the basic usage signifier of ice picking in the local market it spasmodic laryngitis be seen that 67% (figure 1) of sweep awayrs , consume ice run down at a time in two weeks. While among the varieties 39% (figure 2) consume bevel ice cream and 18% consume ice cream cup. These results show that ice cream aspiration is more an person task compared to being a assort activity. Through our look we were able to conclude that Walls has the highest consumption in the market of 49% (figure 3) while followed by Omore with a consumption of 18%. 52% (figure 4) of the consumers classify themselves as impulse buyrs of ice-cream. The Omore Consumer: eve though 72% (figure 5) of the respondents eat up consumed the Omore, however consumption have been rarely or once in a deplorable moon. This shows that trial purchase of the product did take place only when was not converted much into repeat purchase. While the highest change vari ant of Omore Uth conoid is the chocolate variant i.e. 44% (figure 6) of the consumers consumed it. On the taste gene most of the people thought Omore Uth cone cell shape tasted average. Some of the comments were It had a scrumptious taste but the cone quality of walls is comparably better than Omore I didnt like it. Too reasoned and smelly It was average.

It didnt taste either different as claimed by the company Yes, the taste was actually nice and creamy Through these comments it could be seen that consumers thought Uth as a steady-going tasting ice cream but it didnt advance anything different compa red to competitors. To them it was a me too ! folio blade and easily commutable with another ice cream cone available in the market. It had no element of differentiation. 51% (figure 7) of the consumers get awareness of the brand through TV. This shows that if Omore wants to reach to its target audience then it rebelliously should have a TVC. Omore as brand stands for products that bring bliss to its consumers but through our query it was noticed...If you want to get a full essay, order it on our website: BestEssayCheap.com

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