Q2 For Marketing Research Proposal

(Malhotra 2004If one has a question such as `Do happy employees lead to happy customers you may be ask to employ the system that will break off you the best results . In this case , you are dealing with the individualal draw of the employees themselves . neglectful to their security concerns they may not be ready to choke the answer concerning the way the questions are asked . So the best method to employ here is the interrogate and the note method of mho collection . With the hearing , the researcher will be get even to win the employees confidence so that they can share with them their deliver and their feelings concerning the job The researcher may also employ the reflection method where he will be required to value the customers reception when dealing with some employees . It should be done in a way that i t will not affect the customers reaction .

However , this may cause distraction to the customers and result to the natural spring of information store being not so real and this leads to poor conclusions (Corlien M et al 2003Other questions such as `Do employee benefits make employees happy require that one gets the real hardihood to face conversation and response from the somebody addressed . In this type of question , I would suggest that the use of an interview is the best method . This is because , with the interview , one will be able to get the first hand information from the person involved . The resear cher will be able to transformation the ty! pe of question to get the real fact roughly the person s feeling on employee benefit (Malhotra 2004After the data has been cool , the researcher should move to the next step which is the data interlingual interpretation and representationReferenceCorlien M et al (2003 ) Designing and Conducting...If you want to get a full essay, order it on our website: BestEssayCheap.com

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